Leo Burnett Quotes
No.	Quotation	Subject
1	A good ad which is not run never produces sales.	Advertising
2	A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.	Advertising
3	Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.	Advertising
4	Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'	Advertising
5	Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.	Advertising
6	Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.	Advertising
7	Curiosity about life in all of its aspects, I think, is still the secret of great creative people.	Advertising
8	Fun without sell gets nowhere but sell without fun tends to become obnoxious.	Advertising
9	Good advertising does not just circulate information. It penetrates the public mind with desires and belief.	Advertising
10	I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.	Advertising

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